Anita Garimella Andrews is Head of Customer Success & Professional Services at Magento Business Intelligence (formerly RJMetrics, acquired by Magento). Magento Business Intelligence is a leading SaaS cloud-based analytics platform whose customers are primarily ecommerce businesses.
Anita’s expertise includes data & analytics, B-to-B and B-to-C platforms, e-commerce, social gaming and viral metrics optimization, product management, online marketing, and social networks. She was Founder & CEO of Sepiida, an analytics and Internet marketing optimization company, whose clients included Zynga Games Network, Haymarket Media, and Coveroo. Sepiida was acquired by Delphic Digital in 2012. Prior to Sepiida, she ran Ecommerce at Nutrisystem, a $750 million subscription ecommerce business, and has held a variety of product and marketing roles at successful start-ups in Silicon Valley.
Anita holds a Master’s Degree in Computer Science from Stanford University with a specialization in Human-Computer Interaction. She earned her B.A. from New York University majoring in Politics with a minor in Mathematics.
Anita won the Rising Star Award as a 2011 Woman of Distinction from the Philadelphia Business Journal. In addition, Sepiida was named one of the Top 50 Minority-Owned Businesses in Philadelphia in 2011.