Style Guide

Brand Assets & Style Guide

At TechGirlz, our mission is to change the face of tech, so we ask that you please not change our face (logo). We welcome supporters, sponsors and partners using our logo and name, but, just like any other brand, we do have a few guidelines we ask that you adhere to. Thanks in advance for being considerate and helping us protect our brand image!

The TechGirlz Brand Personality

The TechGirlz brand personality is a wonderful blend of fun and educational. We work with girls in the style they like to connect with tech – creatively solving problems – while still making sure their parents, educators and the tech community in general have the information they need. We’d love to see how you emulate our personality, so be sure and share your press, posts, tweets, videos and photos with us! You can email them to us at info@techgirlz.org or tweet us @TechGirlzOrg.

Do's and Dont's

Don’t use our logo or name for commercial purposes without prior approval of the TechGirlz leadership. 
Do feel free to help us promote TechGirlz and TechShopz in a Box, just let us know you want to use our logo or name first. 
Don’t forget that there are spellings quirks in our name, logo and tagline – here are some reminders:

  • T and G in TechGirlz are always capitalized
  • its a z at the end of Girlz
  • T, S and B in TechShopz in a Box are always capitalized
  • its a z at the end of TechShopz

Do only use the downloadable logos and namemarks below. They are the approved images. 
Don’t forget to include our url and/or a link whenever you use our name or logo. Here it is for easy reference: techgirlz.org
Do use the following font color palette when needed:

  • Font: Walkway Bold
  • Color palette:
    • Pink: Pantone 7423 C (Hex: #EE6791, RGB: 238, 103, 145)
    • Black: Pantone 426 C (Hex: #2C3135, RGB: 44, 49, 53)

Need to know what to say about TechGirlz or TechShopz in a Box?

TechGirlz is changing the equation. They are dedicated to reducing the gender gap in technology occupations by offering workshops, we call TechShopz, to middle-school age girls aimed at giving them hands-on experience with different kinds of technology. 

TechGirlz is helping create your future employees and workforce of the tech industry. 

TechGirlz uses fun and educational hands-on workshops to get middle-school age girls interested in different kinds of technology and demonstrate the varied options of careers in technology.

TechGirlz has created short project based workshops, called TechShopz, that resonate with girls connection style to tech – solving problems and creativity. Their mission is to change the face of tech 15 girls at a time. 

TechGirlz product, TechShopz in a Box, allows companies, groups, individuals to be powered by TechGirlz methodology, operations and materials. TechShopz have a 92% approval rating from the girls and 80% of them have changed their minds positively about a career in tech after attending a TechShop. 

TechGirlz is a 501(c)3 nonprofit dedicated to reducing — and, they hope, ultimately eliminating — the gender gap in technology occupations.

Are you a partner who wants us to share information about your organization or event?

Here is what we need from you. 

  • Written (email is fine) confirmation that the person asking us to share the information/images/links has the authority to do so. This just keeps us out of trouble with our attorneys and yours. Here is a sample of a simple confirmation that works for us: I, (name) confirm that I have the right to ask you to share (organization/event)’s on the TechGirlz website and social media accounts.
  • Clear, concise and tweetable copy – Preferably 120 characters or less so we can re-tweet it.
  • Valid links to the specific page on your website that you want viewers to see.
  • Images should be the following sizes for the following formats:
    • Website: 700×500 pixels (or any variation of that rectangular size, i.e. 600×400, 500×300.)
    • Email: same as above.

Downloadable Images

Below are downloadable files of our wordmark and our trademarked logo. If you need these in a different file format or a size we don’t have listed, please contact us and we will have our volunteer designers see what they can whip up for you.

Powered By TechGirlz logo: All TechShopz in a Box™ users will use the “Powered By TechGirlz” logo when advertising their events and in their registration tool. It can also be used on Surveys and Permission Slips as shown in the examples in our Playbook.

Powered By TechGirlz logo: All TechShopz in a Box™ users will use the “Powered By TechGirlz” logo when advertising their events and in their registration tool. It can also be used on Surveys and Permission Slips as shown in the examples in our Playbook.