RCS Operations and Technical Account managers, Esther Deutsch and Chloe Beck, conducted a technical workshop with TechGirlz in RCS offices. They collaborated with TechGirlz because they wanted to educate young girls in the New York area about technology, specifically marketing concepts and photography. In this workshop, Deutsch and Beck walked the girls through the many features of Canva, which is a photo-editing tool where you can add text and change colors to pictures. The managers also taught the girls about how important thoughtful images and graphics are to a successful marketing campaign. RCS really enjoyed hosting the workshop and believe that the time spent made a huge difference in the community.The full article was originally published April 15, 2021 on RCS Professional Services Blog.

RCS Professional Services recently partnered with TechGirlz to bring tech knowledge to young girls throughout the New York area. TechGirlz Inspires middle school girls to explore the possibilities of technology to empower their futures. They accomplish their mission through the creation of free, fun, interactive “TechShopz” led by industry professionals, community leaders, and students. RCS’s own Esther Deutsch and Chloe Beck had the opportunity to join them and conduct a tech workshop in our RCS offices.

The topic of this event was to teach the girls basic marketing concepts and photography. Esther and Chloe taught the girls how to use Canva. They showed them how to take a photo they already had and enhance it by adding text and changing the colors. They explained to the girls that these are important skills to have when creating ads. Being intentional with the word placement and color is a crucial step to reach your audience. Also, having a photo in general in your ad improves your marketing. Articles with images get 94% more views than articles that don’t have images, and 60% of consumers would rather contact a business that uses pictures on their website.

Though we have temporarily suspended in-person workshops due to the Covid-19 pandemic, we continue to lead virtual workshops with TechGirlz and others using Teams and Zoom.

Your organization can join forces with TechGirlz to make a difference in your community, too! Get started here.