What first got you passionate about tech?
I first heard of TechGirlz when I met Tracey Welson-Rossman at the Tech Inclusion Summit at the White House this past January. I am currently the Founder and CEO of PlayWerks, an interactive media company that creates high quality interactive experiences that inspire,empower and engage children and adults. Previously, I worked in consumer research at MGA Entertainment and at Mattel, Inc. and also as a nursery and pre-kindergarten teacher.
I have always been passionate about children and education and now I am about to embark on
the next phase of my life-long mission to create positive changes in the world, especially for
As a young child, I was inspired by the media, particularly Tom Hanks in the movie BIG, to create a dream job for myself, which I did when I was working on Barbie and Bratz Dolls at Mattel and MGA. Now I am determined to create media platforms that include STEM (science, technology, engineering and math) fields that will empower, engage, educate and inspire young girls to create amazing jobs for themselves.
I love how TechGirlz is making technology cool for middle-school age girls. I think they will continue to help close the gender gap in STEM – keep up the good work!
You can read more about Shirin’s work here.
“I’m the skirt at every meeting. And I was curious as to why I saw so few women in the field. Research showed me the numbers, but there did not seem to be anyone addressing the problem as I saw it.”
Tracey Welson-Rossman, founder of TechGirlz
Tracey Welson-Rossman started her career in retail management and advertising sales, learning about lead development, marketing and distribution. But what she really learned was that she’s an entrepreneur – and an activist — at heart.
With several successful ventures behind her, today she is a founder and chief marketing officer for Chariot Solutions, a Philadelphia-based software development and consulting firm, helping it to grow from 10 employees in 2002 to 50.
That’s just her day job. Welson-Rossman is also the founder and current chair of the Emerging Technologies for the Enterprise Conference, held annually in Philadelphia. She’s a founding board member of Philadelphia Startup Leaders, a regional organization dedicated to growing technology startups, and in her spare time, she heads the nonprofit TechGirlz to help adolescent girls embrace STEM careers.